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Russell Davies: It is now possible to measure influence, but how useful is it?
24 Nov 2011 | by Russell Davies
It's a service that attempts to calibrate your "influence" and give that influence a score. It has been the centre of lots of debate about how realistic such an idea is and what we might want to do with it. Klout is not trying an easy thing - attempts to measure this sort of intangible quality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
