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Reckitt Benckiser sexes up the kitchen cabinet

tradition of public service - his grandfather was a member of the Southern German parliament - when he ...

Unilever to create TV production roster

Jorgen Bartsch, Unilever s VP global marketing services, is leading the initiative, which will involve building a 15-strong internal team to manage the relationships. Bartsch stressed that Unilever s advertising agencies are involved in the process of selecting which companies it would work with in the future ...

Lynx recruits Kelly Brook for Excite digital campaign

including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...

Guerlain appoints Duke/Razorfish to global digital account

it aimed to enhance Guerlain's services, expand its creativity and promote the richness of the Guerlain ...

John Ayling and Associates wins Palmer's skincare media account

The agency will work for the UK division of American skincare company ET Browne Drug Co, which sells Palmer's through high-street chemists, including Boots and Superdrug. The incumbent on the account was the full-service agency Pawson Media, which went into administration in December ...

Best of the blogs

planning and buying. Much of the rest will go to time spent on servicing the account. Agencies pretty much ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ... who worked on the farms and land during the 2nd world war Financial, Corporate Utilities Title ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.