to remove filtersGlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
GSK for future growth by ensuring we are benefiting from world-leading strategic planning services ...
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Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
tradition of public service - his grandfather was a member of the Southern German parliament - when he ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
And in the real world... GSK, National Express, Estee Lauder and more
23 Jul 2009 | by Anne Cassidy
to its local management team after failing to turn a profit in the country. Source: Financial Times ... the chip-maker of abusing its market position. Source: Financial Times Est e Lauder has warned ... business into an experience akin to flying easyJet. Source: Financial Times ...
And in the real world...GM, GSK, Nissan, Formula One, British Airways and more
13 May 2009 | by Noel Bussey
weeks. Source: Financial Times GlaxoSmithKline, the pharmaceuticals group, said it would transfer a ... per cent of the South African generic drug-maker. Source: Financial Times Nissan Motors reported a 1.6 billion loss for the financial year to March on Tuesday and warned of more red ink this year ...
The Work: Private view
06 Feb 2009
I have discovered a sure-fire way to take your mind off financial Armageddon. Drop a bicycle on your three-month-old baby's head. The bloody graze on her scalp wipes the credit crunch clean from your thoughts. And negative equity anxieties melt away under the accusing gaze of the medics in A Alan Newnham ...
The Work: New Campaigns - UK
06 Feb 2009
and industry unit as the go-to service for companies that want to become greener and more sustainable ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
