WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
financial services. "These agencies, led by Team Bank of America at WPP, will help us better communicate ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
RBS Group consolidates digital into M&C Saatchi
26 Apr 2012 | by Sara Kimberley
all digital ad production for the financial services giant. M C Saatchi s appointment strengthens ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
choose Virgin Money, including claims that it put "customer service ahead of cost-cutting" and "By making ...
Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
Saga Group, the UK's leading provider of services for over 50s, has appointed VCCP to handle its...in previous generations." Saga currently offers a range of services to over 50s, including holidays, insurance and financial services. According to Nielsen, it spent around 32 million on marketing activity ...
Agencies line up for retail bank launch
03 Nov 2011 | by Matt Williams
NBNK Investments, the financial vehicle launched last year with the aim of building a new UK retail
Santander launches £27m media agency contest
20 Oct 2011 | by Jeremy Lee
consumers that it is striving to improve its services. The TV ads used the bank s Formula One brand ...
Jeremy Lee: Walker Media is a victim of Barclays' network oddity
29 Sep 2011 | by Jeremy Lee
the service that Walker Media provides. The agency's chairman, Phil Georgiadis, is a highly principled ... -by-line trading and a top-level bespoke media servicing for clients - that seem somewhat at odds with the Group M ...
London Advertising picks up ABN Amro
15 Sep 2011 | by Sara Kimberley
, the financial crisis saw the Dutch government nationalise the Dutch components of the bank's operations. ...
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
watershed in the finance world you d have been hard pushed to find ad campaigns from the leading financial ... messages to encourage account switching are ones that demonstrate financial competency with our money and can show off a portfolio of innovative products and services. But any message needs to be delivered ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
