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PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...

The Corner scoops Orbis ad business

03 May 2012 | by Ian Darby

of the most progressive financial services companies around. They recognise how ripe the financial market ...

Campaign Big Awards 2010: Financial, Corporate & Utilities winners

28 Oct 2010

View all of the winning campaigns from the Financial, Corporate & Utilities category.

Maxus appointed to financial services media brief

23 Jul 2010 | by Mark Banham

WPP agency Maxus has been awarded the media planning and buying brief for financial trading firm...is owned by Forex Capital Markets and includes several financial trading platforms. Trading through ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

Rapp Edinburgh wins place on Standard Life roster

24 May 2010 | by Daniel Farey-Jones

not just of the Standard Life brand but also of the wider financial services marketplace." The win boosts ...

'We are not a place for narrow-minded people'

21 May 2010 | by John Tylee

as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well...to have prepared him well for an HSBC role that combines leadership of personal financial services ... global financial brand. What's more, "the world's local bank" has done so without having to plead ... it can aspire to move into a higher league alongside Apple and other popular service brands. "That's our ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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