to remove filtersMarketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
to sourcing great value wines and delivering exceptional personal service." ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
will market, sell and service water products, including home water dispensers and office water coolers ...
MEC to lead digital strategy for Volvic
23 Feb 2012 | by Maisie McCabe
MEC, the media agency across Danone's brands, went up against a range of PR, social and full-service digital agencies to win the account. The appointment is the first time Volvic has hired an agency to take charge of its social media, mobile and digital strategy, although the brand has worked ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
in Italy. Ian Thomas, the client service director at Arc, said: "We are looking forward to working ...
Absolut Vodka launches augmented reality app
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
and one part service." In September last year, Absolut Vodka added an app to its Absolut Blank ...
Pitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
Advertiser of the Year: Stella Artois
15 Dec 2011
and in-store service that offers personalised technical help and advice. The notion of putting ...
Virgin launches ad review for new water brand
08 Dec 2011 | by Matt Williams
The move follows Virgin s deal with the water giant Strauss Group, which was officially agreed last month. Under the deal, Virgin will provide customers with purified water using Strauss green technology. The Virgin-Strauss Water venture will market, sell and service water products including home ...
Starcom MediaVest and Mindshare battle for £230m global Heineken account
30 Nov 2011 | by Gemma Charles
global ad agency for the Heineken brand and the creation of the global business services organisation. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
