WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
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Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
SuperCasino, the online betting service, has been forced by the Advertising Standards Authority
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy.
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
Agency concern over post-COI plan
24 May 2012 | by John Tylee
by the Government Procurement Service that will replace those expiring within the next six to eight months. One, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
cent of respondents said they wouldn't feel safe using the platform for financial transactions, such as the purchase of goods or services. 3 This dovetailed with straw polls (for instance, on seekingalpha ...
Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox....Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals ... as part of its goal to expand its product ranges. The retailer introduced a service late last year ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
The broadcaster and internet service provider, which spends 163 million on its advertising, has already approached non-roster agencies ahead of a potential pitch for the task. Agencies have been put ... for that to change. As a growing company, we have an increasing number of briefs spanning our products, services ...
What can the merging of TV and online bring?
17 May 2012
device, at any time, will become a reality. We're heading to a world of divergent services and convergent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
