Media's glamour puss is out to prove her mettle
19 Jan 2012 | by Katherine Levy
from white. And we have 200 clients. Client service is key to us and client retention has got to be our ...
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Sara Cremer takes MD role at Redwood
10 May 2012 | by Nick Batten
for the Barclays account and the publisher's new digital services team. Cremer's promotion is part of a board ...
The Year Ahead for ... Magazines
12 Jan 2012 | by Vanessa Doyle
these troubled financial times and embrace essential and urgent change. If it does that this year ...
Saga aims for class in cruise spot
05 Jan 2012 | by Daniel Farey-Jones
The ad consists of a montage of scenes showing Saga cruise staff preparing their ship and a couple taking a chauffeur service to their holiday, set to the jazzy 'I'm Just a Lucky So and So' by Tony Bennett. Ending with the strapline, "Nothing is too much trouble", it was copywritten and art ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
that this uncertainty had a major impact on their bottom line. Operating profit at marketing services shops more than ...
Tablet editions offer O'Connor a game changer
17 Nov 2011 | by Alasdair Reid
(and financially ruinous) approach to digital news pursed by almost all newspapers and most magazines ...
Lifeline: Stevie Spring
03 Nov 2011 | by Staff
: But it proves a false dawn. Despite continued financial restructuring, indebtedness continues to worry ...
Iris pairs up with US media company Meredith Corporation
21 Oct 2011 | by Sara Kimberley
The partnership will combine Iris's global creative services with Meredith's content and CRM capabilities. Iris will share its consumer insights with Meredith, which publishes a range of home and lifestyle magazines and has 12 broadcast stations, to offer clients a range of services, such as loyalty ...
Are freesheets doing better than paid-for titles?
20 Oct 2011 | by Karl Marsden and Harry Owen
financial journalists and a highly respected economics commentator, who appears regularly on the BBC and Sky ...
BBC kicks off £5m media review
15 Sep 2011 | by Katherine Levy
it for 12 years. The statutory review, which takes place every four years, covers all the public-service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
