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The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...
run the ad in today's Financial Times and International Herald Tribune. The ad contains a quote ...
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
LONDON - Ikea is to run a trio of ads across consecutive ad breaks on Channel 4 tomorrow showing its Kitchen Squad surprising people by ripping out their old kitchen and installing a new one.
and is jeopardising a critical $900m internet search agreement with Google. Source: The Financial Times Normal ... internet video to Britain's television sets. Source: The Financial Times Normal 0 0 1 27 ... if it will yield any acquisition opportunities. Source: The Financial Times Normal 0 0 1 24 141 1 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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