to remove filtersNEWS: Viz Internet site set up to goad industry to create better ads
15 Dec 1995
in the financial services and automotive sectors. It would be nice to think we could keep milking ...
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OPINION: Media primacy signals the death of full service
15 Dec 1995
The full-service agency is dead. Long live the...er, long live the what? Of course, Lowe Howard...The full-service agency is dead. Long live the...er, long live the what? Of course, Lowe Howard ... that arguments about full service are about to become extinct. Leaving aside the media ... of the full-service credo - Abbott Mead Vickers BBDO and Bartle Bogle Hegarty - abandon that corner ...
NEWS: Bates wins Outward Bound task to draw in more donations
15 Dec 1995
to the limit, has turned to advertising in an effort to solve its financial crisis....The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis. The charity has appointed Bates Communications, the Dorland group through-the-line subsidiary, to mount a campaign ...
NEWS: Euro RSCG entices Cooke from Lowes with executive post
15 Dec 1995
Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard...Euro RSCG Wnek Gosper is beefing up its creative services department by luring Lowe Howard-Spink s Mark Cooke as executive director of creative services. Cooke, 33, has worked with Lowes chairman, Frank Lowe, since leaving school, latterly as deputy head of traffic and production ...
NEWS: Staff cutbacks cloud KHBB relaunch
15 Dec 1995 | by HARRIET GREEN
KHBB has axed seven staff from its production services department in the week it relaunches as K...KHBB has axed seven staff from its production services department in the week it relaunches as K Advertising. The agency will now pool its production work through the facilities group at its parent company, Cordiant, which also handles work for the fellow the Cordiant agency, Bates Dorland ...
NEWS: Dulux launches dollars 50m global pitch
15 Dec 1995 | by HARRIET GREEN
million, full-service worldwide account....J. Walter Thompson and BBDO Worldwide were this week locked into a battle for Dulux s dollars 50 million, full-service worldwide account. ICI Paints, which owns the Dulux brand, kicked off ... uses four agencies to service its global business - Saatchi and Saatchi for the US business; BBDO ...
NEWS: DMB&B and BBJ scoop Littlewoods joint prize
15 Dec 1995 | by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...
NEWS: BMP reveals TV recruitment spot for Unison
15 Dec 1995 | by MARGARET HOOD
BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service...BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general secretary, Alan Jinkinson, described as a giant leap for trade unionism , Unison is claiming ...
MEDIA: MEDIA CHOICE
15 Dec 1995
as effective buying. Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB Needham...selling as effective buying. Media planner/buyer: Piers Taylor, BBJ Media Services, creative: BMP DDB ...
NEWS: Agencies rally to save Watford ads course
15 Dec 1995 | by JOHN TYLEE
the agency s financial help to Watford. Our hope is that we ve made a gesture that others will follow ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
