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and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook ...
an ad campaign promoting its services to the advertising and client communities....Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities. The above- and below-the-line campaign is designed to help BLM stand out from the clutter of the media planning ...
Bannister. Much blood, sweat and tears are spent servicing Honda, one of CDP s major clients, which has ...
are there plans for - an in-house PR service. We see that as a very different discipline and are happy ...
with customers during a single phone call. Although financial services companies would be subject ... - the effect would be catastrophic. But telemarketing is no longer used by financial services companies ... impossible. DMA chiefs are pinning their hopes on the self-regulatory Telephone Preference Service ...
of announcements by major financial institutions that they are to launch direct insurance arms, which may ... to increase support for their direct services. Meanwhile, Abbey National is also planning a major move ...
. The Cheltenham-based TLG Marketing, a direct marketing agency specialising in the financial services sector ... has appointed Sanchi Heesom marketing services manager. She joins from the Royal National Institute ...
on various financial, charity, fmcg, automotive and leisure accounts. He now runs a 55-strong creative ... revenue from telemarketing, data analysis and research, as well as creative services. The agency ... business cards. The creative treatment used a Windows-type computer graphic to target financially ...
Assessment of direct mail remains one of its biggest problems. Clients in fmcg companies have yet to be convinced that direct mail can be used strategically to build their brands. Research carried out by the Direct Mail Information Service across ten fmcg companies confirms that many ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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