NEWS: Mediastar wins pounds 6m Scottish Widows task goes to Mediastar
15 Dec 1995 | by CLAIRE BEALE
of Dewe Rogerson s flagship accounts. It has handled the business on a full-service basis for several ...
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NEWS: DMB&B and BBJ scoop Littlewoods joint prize
15 Dec 1995 | by CLAIRE BEALE
D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation...D Arcy Masius Benton and Bowles and BBJ Media Services have landed the Littlewoods centralisation after a month-long pitch for the business. The centralisation brings together advertising for the Littlewoods Pools, Spot the Ball and Charity Scratch Card accounts and involves a dramatic increase in ad ...
NEWS: Agencies invited to pitch for IFAP’s pounds 2m in statutory review
08 Dec 1995
The independent financial advice organisation, IFA Promotion, is inviting agencies to pitch...The independent financial advice organisation, IFA Promotion, is inviting agencies to pitch ... year, to coincide with IFAP s new financial year. I am already being flooded with letters ... for financial planning for the future. Television advertising was ruled out this year, although Browne ...
MEDIA: FOR THE RECORD
08 Dec 1995
s interactive delivery system, Videoway, will benefit from a new headline service on the leading news ...
NEWS: HOTLINE
08 Dec 1995
recovery service. Pitches are understood to be due next week and a decision is expected before ...
NEWS: Norwich Union awards Saatchi direct rethink
01 Dec 1995 | by STEFANO HATFIELD
of announcements by major financial institutions that they are to launch direct insurance arms, which may ... to increase support for their direct services. Meanwhile, Abbey National is also planning a major move ...
NEWS: Scottish Widows to review pounds 6m media in five-way contest
01 Dec 1995 | by CLAIRE BEALE
that he was happy with Dewe Rogerson s service, and said there were no plans to move the creative ... has handled the work on a full-service basis for more than ten years. ...
NEWS: Scottish Amicable’s pounds 3m media to shift from BMP to Lowes
24 Nov 1995
and into Lowe Howard-Spink, which already holds the financial company s creative account....and into Lowe Howard-Spink, which already holds the financial company s creative account. Lowes picked ... on the account on a full-service basis for some time. Mike Smallwood, the media director of Lowes, said his media team had demonstrated the value of a full-service approach and took the media account ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
their offerings. Financial services is still the leading product category for the medium. Now Richard Branson ... fundamental changes for the providers of telemarketing services. While BT still controls the high ground ... National long- Nil distance Value call services 0891 49 ...
NEWS: Labour press ad aims to nullify Tory tax cuts
03 Nov 1995 | by OUR PARLIAMENTARY CORRESPONDENT
the City this Wednesday in a bid to bolster Labour s support in the traditionally hostile financial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
