INTEGRATED: INTEGRATED ISSUES; Is ‘disintegration’ the path forward for HHCL or just a one-off solution?
08 Dec 1995 | by MICHELE MARTIN
different to that of any other brand with more than one market to target - such as financial services ...
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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth
15 Dec 1995 | by JOHN OWEN
random access to a range of features. These include a dating service, a pranksters page, a postcard ...
INTEGRATED: PORTFOLIO; John Mundy
08 Dec 1995 | by MICHELE MARTIN
the service as the D in a series of striking, punning posters. But if you think the healthy ...
NEWS: TBWA beats Grey in final round for pounds 7m Bordeaux business
01 Dec 1995
TBWA has landed the pounds 7 million full-service, pan-European account for the French wine...TBWA has landed the pounds 7 million full-service, pan-European account for the French wine exporting group, the Conseil Interprofessionel du Vin de Bordeaux, in a final shoot-out with Grey. The account, worth more than pounds 2 million in the UK, was with the WPP-owned Conquest Europe until ...
NEWS: Mellors Reay lands pounds 5m Mr Kipling
01 Dec 1995 | by JOHN TYLEE
, and J. Walter Thompson. Media remains with BBJ Media Services. Manor was forced to pull ...
PRIVATE VIEW
24 Nov 1995 | by JOHN KELLEY
.) But there s a twist to this that makes it a bit more original and relevant - the ad is financial and the pigs in question are piggy banks. The ad is wordy, as these financial offers usually are, but the animation ... . Leno and Letterman look out.. Switch Card Services Project: Switch Client: Nigel Turner ...
CLOSE-UP: GLOBAL BRIEF; Coca-Cola woos top CAA trio
24 Nov 1995 | by HOLLY MOORE
suggest the media giant will not have any financial links withthe company, although there will no doubt ...
CLOSE-UP: PERSPECTIVE; Why you can’t cut corners and have a strong ad series
24 Nov 1995 | by STEFANO HATFIELD
serious financial commitment. The alternative is to recognise a narrower potential audience and direct ...
NEWS: Cadman leaves AMV for JWT Kellogg’s post
24 Nov 1995
. Before Abbott Mead, Cadman was at Publicis, servicing clients including McVities, Guinness and Terry ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
their offerings. Financial services is still the leading product category for the medium. Now Richard Branson ... fundamental changes for the providers of telemarketing services. While BT still controls the high ground ... National long- Nil distance Value call services 0891 49 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
