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NEWS: HOTLINE

and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook, political...The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling and the promotion of financial services through direct selling (Campaign, 24 November). Lionel Stanbrook ...

NEWS: Bates wins Outward Bound task to draw in more donations

to the limit, has turned to advertising in an effort to solve its financial crisis....The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis. The charity has appointed Bates Communications, the Dorland group through-the-line subsidiary, to mount a campaign ...

NEWS: Roche invites three agencies to slug it out for Rennie task

Stubbings, Dorlands European client services director. D Arcy Masius Benton and Bowles, Delaney ...

NEWS: ACI accepts paying members and sets its code of practice

but would not qualify if they followed the full-service agency route by establishing media departments ...

NEWS: Publishers split over ABC auditing revamp

. It s the old civil service disease. I, and most publishers, have better things to do than keep funding ever ...

CLOSE-UP: LIVE ISSUE/THE COI; Will the COI survive when it loses its monopoly?

than just financial benefits. The COI has the ad experts who can take a longer view, he says ... better service. The former wartime Ministry of Information is not going to lie down and die ...

CLOSE-UP: GLOBAL BRIEF; Spain set to fight new ad laws

for false advertising. Last Thursday, after nearly two decades of paying lip service to self ... if they make false statements or attribute untrue characteristics to a product or service. Companies ...

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

made in order to promote the supply or transfer of goods or services, immovable property, rights ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

with customers during a single phone call. Although financial services companies would be subject ... - the effect would be catastrophic. But telemarketing is no longer used by financial services companies ... impossible. DMA chiefs are pinning their hopes on the self-regulatory Telephone Preference Service ...

NEWS: Bates’ Crisis debut displays harsh life of the UK homeless

to help Crisis raise vital funds for its expanded Christmas service, which this year includes shelters ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.