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NEWS: Abbott Mead picks up pounds 15m Prudential prize

quarter of the year, will be to strengthen the Prudential brand within the crowded financial services ...

NEWS: Impact lands pan-Euro Online launch

and information service on the Internet....and information service on the Internet. The agency beat off challenges from Young and Rubicam and Bates ... and in most other European languages by the end of the year. The Europe Online service not only ... users to create the services they want. ...

NEWS: Platt gets two years for Jaguar fraud

of community service work. He was found guilty of false accounting in relation to over ... , said by the judge to be motivated by financial greed , accepted more than pounds 250,000 in bribes ...

NEWS: Govt to slash adspend in 96

their adspend for the new financial year, which begins in April, as they struggle to balance their books ... . Despite the looming cuts, the overall budget in the financial year beginning in April is likely ... and Railtrack and a big boost to Saatchis recruitment work for the Army. In the current financial year ...

NEWS: Barb gets it wrong on readers of Radio Times and cat fans

of viewer. Lawrence Haslehurst, media services manager of Pedigree, admitted to wasting quite a ... campaigns on the basis of the Barb data. Peter Overy, the Radio Times marketing services manager ...

NEWS: McCanns beats rivals in dollars 200m Coke battle

to be in strong contention after Publicis picked up the pan- European account servicing role for the main Coca ... media services across Europe, working on strategy with local media buyers in different markets ...

NEWS: Avis invites three to pitch for new push against Hertz giant

been prompted by the development of new services, which Avis hopes will enable it to compete more ...

NEWS: TMD swipes a slice of Rank Xerox from Y&R

as a testament to our commitment to provide the best media value and service in the industry ...

NEWS: Bristol Myers orders dollars 60m review

review of Bristol Myers marketing services. Christine Walker, chief executive of Zenith ...

NEWS: Vodafone in pounds 10m hunt for new shop

operations include a paging service, retail and direct sales. Andrew Melsom, managing director ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.