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FEATURE: Do banks understand brands?

13 Dec 1996 | by BRENDAN LLEWELLYN

of consumers lack knowledge and confidence in their ability to consume personal financial services ... of the banking market between themselves, offering parity products and services at parity prices and doing so ... is for stronger customer relationships to help retain them, and for cross-selling to other services ...

NEWS: Barclays to hand project to Banks

13 Dec 1996 | by KAREN YATES

. For the moment, the financial institution is keeping tight-lipped on the new product, but Barclays has hired a ...

NEWS: WWAV Rapp Collins releases NSPCC ad for seasonal funds

29 Nov 1996

throughout December and both contain a powerful appeal for financial support over the Christmas period ... and John O Donnell, donated their services to the project for free. Seresin s ad, lost children ...

AIRPORT ADVERTISING: Clients’ experience of airport ads

01 Nov 1996 | by RICHARD COOK

, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ... the TV work and raise awareness among businessmen. Financial Times Ben Hughes, worldwide ...

NEWS: MGM wins pounds 4m Britannia media pitch

25 Oct 1996 | by GORDON MACMILLAN

The financial services group, Britannia, has awarded its pounds 4 million media planning...The financial services group, Britannia, has awarded its pounds 4 million media planning and buying business to Manning Gottlieb Media after a four-way pitch. MGM beat off competition from ... Grant, marketing services controller at Britannia, commented: It was a logical time to review ...

NEWS: HOTLINE

25 Oct 1996

Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service...Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service global account. In Europe, the creative account is handled by Grey Belgium. In the UK Samsonite spends pounds 300,000 through Optimedia. Arc Advertising and the Media Factor are understood ...

NEWS: Standard Life poised to review ad account

25 Oct 1996

no brand advertising since October 1995. The full-service account, with Faulds Advertising ... to show that no-one has a standard life, but everyone needs financial help. Using ...

NEWS: Rainey Kelly secures pounds 3m M&G brief

25 Oct 1996 | by EMMA HALL

Rainey Kelly Campbell Roalfe has been handed a pounds 3 million brief to relaunch the investment house, M financially unsophisticated investor , will run early next year. Rainey Kelly won the business, which was previously held by DMB s biggest Peps provider. MT Rainey, the planning ...

NEWS: Steve Grime joins Mitchell Patterson as partner

25 Oct 1996 | by JOHN TYLEE

offering a range of services (Campaign, 27 September). Grime has won a string of Campaign awards ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

25 Oct 1996 | by GEORGE BOYTER

it was spawned, but with other products and services. The relaunch of Low C uses Paul Calf, a fictional ...

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