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NEWS: Abbott Mead TV spots show BT’s caring side

: Every time a story is written in the press about BT s financial results the only story told is how ...

MEDIA: For the record

, will be involved in a range of new-media services designed to help build brands and elicit consumer reaction ... , Hyde Marketing Services, Maher Bird Associates and Yellow M as members. This brings the total number ...

INTERACTIVE: CASE STUDY/BT TOUCHPOINT; BT’s talking kiosks provide a direct line to the consumer on the street

, offering sport, news, weather, travel and entertainment services provided by leading companies through a ... services and no more. This is because the kiosks are in public places and, effectively, the time each ... . The quality and scope of the services on offer do vary greatly. Barclays, for instance, sees Touchpoint ...

INTERACTIVE: BEHIND THE HYPE/INTERACTIVE TV; How operators are vying to complete the interactive loop,

-demand services when it introduces digital satellite broadcasting next year. Murdoch is further ahead ... and boost channel capacity, allowing a new generation of services - from near on-demand channels to pay ... impulse pay-per-view services and trialing cable modems in the North, Doherty asserts. Other ...

NEWS: BT and Sky form new alliance

television and interactive services, following the merger between BT and the US telecoms company, MCI ... are currently working together on the creation of a US digital satellite service. This US offering ... for distributing television channels, and has been experimenting with a video-on-demand service. However ...

NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign

Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...

AIRPORT ADVERTISING: Clients’ experience of airport ads

, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ... the TV work and raise awareness among businessmen. Financial Times Ben Hughes, worldwide ...

NEWS: HOTLINE

Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service...Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service global account. In Europe, the creative account is handled by Grey Belgium. In the UK Samsonite spends pounds 300,000 through Optimedia. Arc Advertising and the Media Factor are understood ...

CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine

the preserve of direct-sell manufacturers and financial service companies, brands such as Tango, Martini ...

NEWS: Cable merger creates rival for BT and BSkyB

, international data and mobile telecommunications, together with multi-channel television and Internet services ... services. Simon Esberger, the Mercury Communications marketing director, said the merger may lead ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.