NEWS: Midland Main Line selects Barkers for pounds 1m branding task
01 Nov 1996
service and the sort of service you expect on aeroplanes. Andrew Harvey, MML s marketing director ...
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AIRPORT ADVERTISING: Clients’ experience of airport ads
01 Nov 1996 | by RICHARD COOK
, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ... the TV work and raise awareness among businessmen. Financial Times Ben Hughes, worldwide ...
CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine
25 Oct 1996 | by MICHELE MARTIN
the preserve of direct-sell manufacturers and financial service companies, brands such as Tango, Martini ...
CAMPAIGN DIRECT: ON THE RECORD
25 Oct 1996 | by MAIRI CLARK
said: If you want a meal then go to a restaurant. Your prices are cheap. Is your service cheap? What are the flight attendants like? Our service is relaxed. When you book, you are given a ... and reliable. They don t need to be convinced by expensive TV ads. Who are you aiming your service at ...
NEWS: Bartle Bogle Hegarty produces debut TV spots for BA Air Miles
27 Sep 1996 | by CAROLINE MARSHALL
this year. Separately, Vodafone has won the right to market its phones and services to BA ...
Private view
27 Sep 1996 | by GREG DELANEY
banking service Client: Mike Lavender, assistant general manager, marketing services Brief: Show ...
NEWS: BA awards ad sales account to Katz for first global unit win
09 Aug 1996 | by CLAIRE BEALE
placement opportunities and advertising on the planned interactive service. Katz pitched ... , which was developed by Katz and Harvester s media company, BBJ Media Services, was designed to offer ...
NEWS: Scandinavian ferry service hands pounds 2m media to TMD Carat
26 Jul 1996
that the decision to move the account followed a review of the services that were available from each company. While MBS provided a high-quality service, the opportunities we see and the growing complexity ...
NEWS: HOTLINE
26 Jul 1996
-European relaunch of its executive-class flight service. The list of agencies includes Ogilvy and Mather, Saatchi...Lufthansa will see pitches in Germany on Friday for the pounds 10 to pounds 12 million pan-European relaunch of its executive-class flight service. The list of agencies includes Ogilvy and Mather, Saatchi and Saatchi and the incumbent, Young and Rubicam. Phil Lawlor, the marketing director ...
CANNES ’96: Ayling salutes quality of BA work
05 Jul 1996 | by STEFANO HATFIELD
services more than we worry about our competitors. How much of the chairman s wife syndrome ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
