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NEWS: Aldred founds new company to supply ‘a la carte’ services

-of-sale material and other a la carte services which, according to the agency, now make up a major part of its ...

OPINION: Little joy for agencies as overall spend increases

Smith, that the marketing services industry enjoyed its best year since the start of the decade...It is encouraging to be able to report, courtesy of the specialist accountant, Willott Kingston Smith, that the marketing services industry enjoyed its best year since the start of the decade ... directly to financial success. That may not be what the clients finance directors expected to hear ...

SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying

by fmcg, retail and financial services, he explains. Those categories have not tended to be major ... France-only service is also being considered. Katz says the streaming does not represent any ... , Dow Jones (the Wall Street Journal Europe and European Business News) and Pearson (Financial Times ...

MEDIA: PERSPECTIVE; Advertising in the oddest sites won’t outlive the novelty

of devoted service it s hard to remember exactly. But no matter. The old ideas are sometimes the best and...I have a sneaking feeling that I may have written this column before - after five-and-a-half years of devoted service it s hard to remember exactly. But no matter. The old ideas are sometimes the best and, anyway, at least it s consistent. It s about the continued onslaught of new media ...

Agency performance league

. As an example, the Young and Rubicam Group is the depository for the financial results of Landor (design ... service it provides. Finally, for all the hundreds of hours spent poring over company reports ... , netting a gain of pounds 3.69p per share and pounds 3.67 million before tax. Financial ...

CLOSE-UP: THE CAMPAIGN INTERVIEW/MIKE GREENLEES; Adman turned City slicker scoops the BDDP prize

. It was the culmination of five months of hard work, and Greenlees and his financial director, Mark Bayliss, were ... in good stead for the solid round of financial schmoozing and closed-door conversations. His prudent ... , such as financial reporting, but where we have strong brands operating in the marketplace there will be no need ...

NEWS: Guardian set to extend grasp on classifieds with online version

. The Guardian intends to charge for additional services, such as logos and graphics, and creating complex ... of sense and is the right way to service readers and clients. We are not duplicating what we do ... the opportunity to put curriculum vitaes online. A service called Early Bird will enable users to enter ...

NEWS: JWT media head to be NABS chief

to keep people informed about the great range of services on offer and to make sure ... into the millennium, by which time she says it will need pounds 2 million a year to constantly improve its services ...

SUPPLEMENT: EUROPEAN MEDIA; Can pan-Euro radio play to local strengths?

? Pan-European radio has a patchy track record: while a number of current services can be heard ... national service to become international in reach, such as BBC Radios 1 to 5 and Virgin 1215. Perhaps the best-known European radio service was Radio Luxembourg, a commercial station launched ...

MEDIA: HEADLINER; TMBG set for empire building on Allan’s strong foundations

for space with the Financial Times. I m just settling down happily with a copy of the Face, when ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.