Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake ... to build Chinese walls between the units and make each unit financially accountable. Universal ...
financial services). It can work in different media and can succeed against different audiences, although ...
in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent...The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent ... to conform to market-share regulations. Diageo shares have begun trading. - Financial Times ...
of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...
s financial problems had forced it into the hands of bankers two years before, he explains. There follows a ... it paid the financial price for rapid expansion and the recession; and its third phase - the future ... advertising networks to service all its major international clients and, using this criterion alone, BDDP ...
recorded a 33 per cent increase in trading profit to pounds 71 million in its last set of financial ... s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...
it is currently pitching for the dollars 80 million Levi s account. Neither side has issued financial details, but the deal will involve a financial windfall for BBH shareholders - there are about 40 ...
is as good as Campaign s. How many BBH staff will benefit financially as a result of the sale? And ... by having BBH as a partner? Financially, of course, by handling media for BBH s global clients ...
TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full-service ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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