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CCHM restructures operation in bid to target more clients

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire...The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target ... as CCHM in May and appointed Lucian Camp, the creative director of DMB s financial services background ... want to maintain our strong constituency in financial services and we believe that financial ...

FOR THE RECORD

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ... Restricted Service Licence during January. City News Radio will broadcast from 5am to 10am on a frequency which can be received within the Square Mile. Should the trial be a success, the service will be put ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

and headhunters who do not advertise their services effectively discriminates against outsiders who do ... time as they can on recruitment. Eddie Bowman, head of client service at Ogilvy You could hire ...

MEDIA: FOR THE RECORD

international financial news services by seven years. By continuing the partnership, which is 30 years ... , publishing services director at IPC s distributor, MarketForces, said: We believe that these price ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

newspapers and Internet service providers. The banners, however, only forward the user through ... they know and service their needs properly. ...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

consumers selecting goods and services over the Net. If they feel they have to pick up the phone to make ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

channel for communicating RAC services to consumers. Moreover, the site is an excellent example ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

, as the company grows, you can t give a personal service to all clients. Starting a company is not the hardest ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

: HMV Brief: Offer a comprehensive information service to all customers via the Web ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden their range of services. Some of the activities are well thought through, others less so. As a provider of marketing services, the fundamental driving force behind extending your offering should always ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.