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ITV set to bolster direct response

05 Dec 1997 | by CLAIRE BEALE

. According to Caroline Hunt, the head of client services at Carlton UK Sales and a driving force behind ...

Wunderman pair to launch FCB arm

05 Dec 1997 | by ANNA GRIFFITHS

division next month as an integrated part of its client service offering. The new division ...

Blair considers ban on pre-election ads by pressure groups

21 Nov 1997 | by KAREN YATES

to direct mail. At this year s election, Unison, the public service union, spent pounds 1.1 million ...

Wesleyan appoints Partners BDDH and Brann for ads task

14 Nov 1997 | by ANNA GRIFFITHS

Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing...Wesleyan Financial Services has enlisted the services of Partners BDDH and the direct marketing ... . Our job is to create a unique long-term positioning in the financial services market. Long said the assurance group, which offers a wide range of financial products from pensions to endowments ...

Weather Channel to offer TV advertisers a localised service

14 Nov 1997 | by MEG CARTER

campaigns when buying airtime on the channel from the first quarter of 1998. The service will only ... will not be affected. The service will use technology installed at cable head-ends from where each cable ... , in addition to the national forecasting service. The technology allows the Weather Channel s national ...

DIRECT: Client conflict: Chinese walls are a poor defence - Below-the-line shops can no longer afford to ignore the client conflict debate. Robert Dwek investigates

07 Nov 1997 | by ROBERT DWEK

at least four financial services pitches recently because we don t want to rub our existing clients ... below-the-line shops is that almost all the client conflict occurs within the financial services ...

DIRECT: ON THE RECORD - Caroline Marshall quizzes AMV’s Michael Baulk about integration and the group’s acquisition of Craik Jones

07 Nov 1997 | by CAROLINE MARSHALL

-selling of services. AMV s companies include Barraclough Hall Woolston Gray (direct marketing), Clarke Hooper ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

31 Oct 1997 | by HARRIET GREEN

and night, thus demonstrating the wide range of products and services available in the stores (Campaign ... . So ten years ago she completed an MBA and joined UMIST as a financial marketing research fellow ... Select store within Shell-Mex House to emphasise the importance of service. Joseph says: We ...

Abbott Mead group buys Craik Jones to boost direct profile

17 Oct 1997 | by JOHN TYLEE

providers of direct marketing services in the UK. We now have two of the country s leading brands ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

10 Oct 1997 | by ROBERT DWEK

to smash all annual volume and expenditure records, boasted the Direct Mail Information Service in August..., unlike some in the financial services industry, he is not overly obsessed with the wonders of this low ... Service in August. A few days later, in early September, the Direct Marketing Association sounded even ... , explains the WWAV client services director, Andrew Kennett. But Renault is looking for a maximum ...

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