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CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

consumers selecting goods and services over the Net. If they feel they have to pick up the phone to make ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

channel for communicating RAC services to consumers. Moreover, the site is an excellent example ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

, as the company grows, you can t give a personal service to all clients. Starting a company is not the hardest ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

: HMV Brief: Offer a comprehensive information service to all customers via the Web ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden their range of services. Some of the activities are well thought through, others less so. As a provider of marketing services, the fundamental driving force behind extending your offering should always ...

Four posts axed as Marshalls ad group enters receivership

an integrated marketing services operation through joint ventures....The Marshalls group has put its holding company into receivership, dashing hopes of building an integrated marketing services operation through joint ventures. All eight joint venture companies under the Marshalls umbrella, including Marshalls Advertising, its agency arm, are continuing to trade ...

Brooksbank wins Standard Life task

targeted at independent financial advisers, who generate 80 per cent of business. The company is keen to put a greater emphasis on its consumer services as it broadens its product offering through banking ...

OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year

for everyone -financially, domestically, socially and professionally. It is especially bad for those ... the rest of the year. Themed merchandising, wrapping service, shopping suggestions, etc, are all ...

BSkyB wins media award in survey of best UK companies

, financial soundness, capacity to innovate and quality of marketing. Overall, however, the media ...

Transco gives pounds 3m TV, press and radio account to TMB

service availability. A Transco representative said: We are trying to reach as large an audience ... emergency service. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.