12 Dec 1997
| by JOHN OWEN
consumers selecting goods
and services over the Net. If they feel they have to pick up the phone
to make ...
12 Dec 1997
| by JAMES TARIN, MARCUS VINTON, RICHARD LON
channel for communicating RAC services to consumers. Moreover, the site
is an excellent example ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
, as the company grows, you can t give
a personal service to all clients. Starting a company is not the hardest ...
12 Dec 1997
| by MIKE BEESTON, a director at CHBi
: HMV
Brief: Offer a comprehensive information service to all customers via
the Web ...
05 Dec 1997
| by MICHAEL BIRKIN, president of Diversifie
The last year has seen an unprecedented rush by agency and
marketing services groups to broaden...The last year has seen an unprecedented rush by agency and
marketing services groups to broaden their range of services. Some of
the activities are well thought through, others less so. As a provider
of marketing services, the fundamental driving force behind extending
your offering should always ...
05 Dec 1997
an integrated marketing services operation
through joint ventures....The Marshalls group has put its holding company into receivership,
dashing hopes of building an integrated marketing services operation
through joint ventures.
All eight joint venture companies under the Marshalls umbrella,
including Marshalls Advertising, its agency arm, are continuing to trade ...
05 Dec 1997
| by ANNA GRIFFITHS
targeted at independent financial
advisers, who generate 80 per cent of business. The company is keen to
put a greater emphasis on its consumer services as it broadens its
product offering through banking ...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
for everyone -financially, domestically, socially and
professionally. It is especially bad for those ...
the rest of the year.
Themed merchandising, wrapping service, shopping suggestions, etc, are
all ...
05 Dec 1997
, financial soundness, capacity
to innovate and quality of marketing.
Overall, however, the media ...
05 Dec 1997
| by Our Parliamentary correspondent
service availability.
A Transco representative said: We are trying to reach as large an
audience ...
emergency service.
...