HOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
television. In the meantime, the measurement of digital TV services will be undertaken by additional ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
recorded a 33 per cent increase in trading profit to pounds 71 million in its last set of financial ... s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...
PRIVATE VIEW
05 Dec 1997 | by ROBERT CAMPBELL, a creative partner at
twist. No-one s going to give Oxo any of the fashionable prizes but maybe a long-service medal ...
REVIEW: Marketing and advertising news in the week’s press
28 Nov 1997 | by HARRIET GREEN
full range of financial services in the UK. BMW, and its subsidiary, Rover Group, already operates ... from Hays, the business services group. Marketing Unilever is to launch a new haircare range ... stepped down last month. Stafford joins from Corporate Positioning Services, a strategic and marketing ...
LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.
28 Nov 1997 | by JIM DAVIES
their services? Well, the first thing you need to do is a little research. Find out the name ... free to negotiate your terms. Licensing companies tend to have the financial side of things pretty ...
An AMV BBDO advertising supplement: Private View by John Webster
21 Nov 1997 | by JOHN WEBSTER, executive creative direct
on the quality of in-flight service Writer: John Kelley Art director: John O Driscoll Director: Bob Brooks ...
Judges praise high standards of entry in planning awards
07 Nov 1997 | by CLAIRE BEALE
are: new print campaign, multi-media campaign, below the line, public service, new broadcast ...
THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver
07 Nov 1997 | by TONY BRIGNULL
, financial, clothing don t feature, while even alcoholic beverages is left to drown its sorrows with a ...
HOTLINE
31 Oct 1997 | by STEFANO HATFIELD
handled by Buckfield Lord & Co. Ammirati Puris Lintas has snatched the full-service advertising ...
PRIVATE VIEW
31 Oct 1997 | by BILLY MAWHINNEY
: Business Mail Client: Charles Darley, marketing director, business and priority services Brief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
