TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W
Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
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Lansdown secures star photographer for new Nikon spot
12 Dec 1997 | by EMMA HALL
The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon...The fashion photographer, Alastair Thain, has donated his services free of charge to shoot Nikon s latest television commercial featuring a 93-year-old pensioner. The film, which was created by Lansdown Conquest, was shot using a camera which takes only still - not moving - pictures. Designed ...
LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.
28 Nov 1997 | by JIM DAVIES
their services? Well, the first thing you need to do is a little research. Find out the name ... free to negotiate your terms. Licensing companies tend to have the financial side of things pretty ...
REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
launched SkyDial, a low-cost telephone service aimed exclusively at its direct-to-home satellite subscribers. The service offers savings of 20 per cent on long-distance and international calls and 5 per cent on local, mobile and premium call rates. The service will be backed by a pounds 1 million ...
An AMV BBDO advertising supplement: IWS makes move to AMV for Woolmark’s pounds 30m rebrand task
21 Nov 1997 | by JOHN TYLEE
director for the IWS, and David Lewis, former client services director of Dewe Rogerson, as advertising ...
An AMV BBDO advertising supplement: Campaign’s ’faces’ rise to top at AMV
21 Nov 1997 | by JOHN TYLEE
with bags of drive and common sense, Cilla Snowball, head of client services, said. ...
Leagas Delaney sets up Euro shops
14 Nov 1997 | by HARRIET GREEN
: They will be set up expressly to service the local market requirements of Adidas in France, Italy and Spain ...
HOTLINE
14 Nov 1997 | by HARRIET GREEN
Television is to launch its pay-per-view service, Sky Box Office, on 1 December, months earlier than ...
Judges praise high standards of entry in planning awards
07 Nov 1997 | by CLAIRE BEALE
are: new print campaign, multi-media campaign, below the line, public service, new broadcast ...
REVIEW: Marketing and advertising news in the week’s press
31 Oct 1997 | by ELEANOR TRICKETT
of Saatchi s customer services division in a restructure that has been interpreted as a signal of a move ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
