19 Dec 1997
| by ALASDAIR REID
and the new service has potential. But I
can see CNBC being encrypted and developed as part of a ...
19 Dec 1997
| by EMMA HALL
of financial services in the modern world and how
consumers feel about them.
For New Year s Eve, TMD ...
and aggressive any more.
Because financial institutions and products can seem a little cold ...
19 Dec 1997
| by KAREN YATES
of Leo Burnett to its pounds 2 million
full-service account....John West is set to return to television advertising after six
years following the appointment of Leo Burnett to its pounds 2 million
full-service account.
Burnetts won the canned-fish brand, which was bought by Heinz in the
summer, after a two-way pitch against Bates Dorland, which handles ...
19 Dec 1997
| by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music
television service, M2. Peter Good ...
Restricted
Service Licence during January. City News Radio will broadcast from 5am
to 10am on a frequency which can be received within the Square Mile.
Should the trial be a success, the service will be put ...
19 Dec 1997
| by ELEANOR TRICKETT
, 1010 WINS. To translate this from
mediaspeak, WINS is a rolling news service on a cyclical format, so...You give us 22 minutes. We ll give you the world, is the boast
from the New York radio station, 1010 WINS. To translate this from
mediaspeak, WINS is a rolling news service on a cyclical format, so
every 22 minutes, you ll hear business news, travel, sport and two sets
of headlines. In fact ...
19 Dec 1997
| by ALASDAIR REID
. There s
quite a lot of financial acumen there and you should talk to people
who ve actually worked for him ...
buying audience, then you can get it elsewhere.
Bob Wootton, the director of media services ...
19 Dec 1997
| by RICHARD KATZ
showcase for the year s best
ads has propelled its advertising airtime to ever dizzier financial ...
.
Financially, NBC is expected to gross dollars 75 million from January s
Super Bowl - the 32nd in the series ...
19 Dec 1997
| by MAIRI CLARK
years worth of insurance, warranty and
servicing that comes free with Daewoo cars.
Champagne ...
19 Dec 1997
| by ANNA GRIFFITHS
television.
In the meantime, the measurement of digital TV services will be
undertaken by additional ...
12 Dec 1997
| by Our Parliamentary correspondent
5Text, the teletext service running on Channel 5, is to launch a
consumer advertising campaign...5Text, the teletext service running on Channel 5, is to launch a
consumer advertising campaign ...
for the
campaign.
It has already created a trade press push for the text service.
Universal is BSkyB ...
and defining the core
target audiences for the new service.
The two agencies are now working ...