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Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

recorded a 33 per cent increase in trading profit to pounds 71 million in its last set of financial ... s reputation for innovation, Asda s price-conscious appeal and Safeway s emphasis on service ... picked up the full-service account after a three-way pitch against Delaney Fletcher Bozell and Waitrose ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

12 Dec 1997 | by ALASDAIR REID

it is setting up a service offering a generic telephone number that can be used for all direct response ... of advertisers who could benefit from the ITV service. These are advertisers who want to generate customer ... having and developing their own telephone number. This service probably won t interest them ...

Publicis faces review on pounds 9m Halfords account

12 Dec 1997 | by EMMA HALL

. Publicis started working with Halfords in 1994 when it was appointed to handle the small garage servicing ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie

The last year has seen an unprecedented rush by agency and marketing services groups to broaden...The last year has seen an unprecedented rush by agency and marketing services groups to broaden their range of services. Some of the activities are well thought through, others less so. As a provider of marketing services, the fundamental driving force behind extending your offering should always ...

OPINION: Make Christmas marketing into an all year-round event - Stephen Carter believes retailers and magazine publishers should learn to treat the festive season as a foolproof marketing tool that has relevance for the whole year

05 Dec 1997 | by STEPHEN CARTER, chief executive of J. W

for everyone -financially, domestically, socially and professionally. It is especially bad for those ... the rest of the year. Themed merchandising, wrapping service, shopping suggestions, etc, are all ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

05 Dec 1997 | by GRAHAM KING, creative director at Marke

detailing BA services out of Scotland, Northern England and Europe, plus a supporting item ...

An AMV BBDO advertising supplement: Abbott Mead is agency of the year

21 Nov 1997 | by JOHN TYLEE

and integrity to financial performance proved to be a decisive factor in the award. The second award ...

FOR THE RECORD

21 Nov 1997 | by RICHARD COOK

advertise extensively on terrestrial TV. Cable s home delivery service, as well as through 770 ... on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...

An AMV BBDO advertising supplement: Campaign’s ’faces’ rise to top at AMV

21 Nov 1997 | by JOHN TYLEE

with bags of drive and common sense, Cilla Snowball, head of client services, said. ...

An AMV BBDO advertising supplement: Private View by John Webster

21 Nov 1997 | by JOHN WEBSTER, executive creative direct

on the quality of in-flight service Writer: John Kelley Art director: John O Driscoll Director: Bob Brooks ...

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