JWT beats Bates to pounds 8m P&O Stena
12 Dec 1997 | by MICHELE MARTIN
will continue to be serviced by the individual agencies. However, traditionally these routes have commanded ...
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Channel 5’s teletext facility calls in two for 1998 campaign
12 Dec 1997 | by Our Parliamentary correspondent
5Text, the teletext service running on Channel 5, is to launch a consumer advertising campaign...5Text, the teletext service running on Channel 5, is to launch a consumer advertising campaign ... for the campaign. It has already created a trade press push for the text service. Universal is BSkyB ... and defining the core target audiences for the new service. The two agencies are now working ...
HOTLINE
12 Dec 1997 | by ELEANOR TRICKETT
, said. Great Eastern Railway, which runs services from Essex and Suffolk into London ... review of all its marketing services. Britain s agencies were this week accused of closing ...
BMP campaign promotes Sony batteries and camcorder range
05 Dec 1997 | by JOHN TYLEE
a special bus service will be operating . The tube campaign consists of seven different ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
05 Dec 1997 | by GRAHAM KING, creative director at Marke
detailing BA services out of Scotland, Northern England and Europe, plus a supporting item ...
Four to launch BA’s cut-price service
21 Nov 1997 | by HARRIET GREEN
HHCL cut-price European airline, the plans for which were first revealed in Campaign (25 July).
FOR THE RECORD
21 Nov 1997 | by RICHARD COOK
advertise extensively on terrestrial TV. Cable s home delivery service, as well as through 770 ... on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...
Abbott Mead secures personalities for Aer Lingus push
21 Nov 1997 | by Karen Yates,
Atlantic Airways campaign to promote the Aer Lingus executive car service. ’When you’ve got legs like ...
Leo Burnett secures Norwegian Tourist Board account
14 Nov 1997 | by KAREN YATES
office, Leo Burnett Oslo. Backed by a budget of around pounds 1 million, it was awarded on a full-service ...
C4 poised to test interactive medium
07 Nov 1997 | by ELEANOR TRICKETT
will continue to show text information based on listings for the week - a service already in place in many ... , including the Big Breakfast, Light Lunch and Channel 4 News. Advertisers on the service flash up ... interact with the service, rather than just look at it as a video poster. The technology behind ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
