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DIRECT: Briefs

31 Jan 1997 | by MEG CARTER

, while Marks and Spencer Financial Services has chosen the agency to run its cardholder communications...Option One has started 1997 by clinching two prestigious new accounts. Chrysler Jeep has appointed Option One to handle its direct marketing and sales promotion activity, worth up to pounds 1 million, while Marks and Spencer Financial Services has chosen the agency to run its cardholder ...

OPINION: Financial incentive is profit sharing by a different name

31 Jan 1997 | by CHRIS CLARK

and lead to poor client service and a scramble to produce one-off hits whose target audience is awards ...

Abbey National gives house buying the human touch

31 Jan 1997 | by ANNE-MARIE CRAWFORD

Abbey National is poised to roll out a new campaign that targets first-time house buyers. In a radical departure for the financial services giant, the campaign will use tube cards ... for financial services institutions to do something that treats people like humans rather than people ...

BACKBITE

31 Jan 1997 | by CLAIRE BEALE

, current favourite with desperate columnists everywhere from the Financial Times to Pig Farm Weekly....I hate to bow to the inevitable, but I m afraid that this week I m writing about Channel 5, current favourite with desperate columnists everywhere from the Financial Times to Pig Farm Weekly. Channel 5 has been doing rather a nice job of telling us Londoners that it s on its way. Virtually every ...

DIRECT: Will a two-year lifestyle study woo advertisers?

31 Jan 1997 | by ROBERT DWEK

communications service, Barrott says. Others are not convinced that ICD s data, heavily reliant ... a particular interest for traditional direct marketers, such as charities, insurers, financial services, car manufacturers and retailers. But, he promises: This information will be valuable to any ...

Pinder takes on leading O&M job

31 Jan 1997 | by HARRIET GREEN

Richard Pinder, Grey London s client services director, is joining Ogilvy and Mather as deputy...Richard Pinder, Grey London s client services director, is joining Ogilvy and Mather as deputy managing director in a move which finalises the next generation of management for the Canary Wharf agency ... has worked as Grey s client services director for the past three years. He also ran the group ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

31 Jan 1997

on progress with Channel 5 customer services. They said that, according to their records, Granada had ... services again who now directed me to their service engineering department who finally admitted ... video. So I decided to phone Radio Rentals customer services because I hire my VCR from them ...

BBH plan fuels debate on price of production

31 Jan 1997 | by CAROLINE MARSHALL

if the final production costs go under the net estimate, but they bear the total financial risk if the costs ...

WCRS scoops pounds 2m Habitat task away from Zenith Media

31 Jan 1997 | by GORDON MACMILLAN

to be working through the financial implications of the move and Mendoza is being lined up to take over ...

Mellors Reay hires director to expand business in Europe

31 Jan 1997 | by KAREN YATES

of successful financial management and high creativity is unusual and I m sure I can help it open doors ...

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