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CCHM restructures operation in bid to target more clients

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire...The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target ... as CCHM in May and appointed Lucian Camp, the creative director of DMB s financial services background ... want to maintain our strong constituency in financial services and we believe that financial ...

Mellors Reay lands task for health service advice line

Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced

and the new service has potential. But I can see CNBC being encrypted and developed as part of a ...

Abbey National takes Independent for a day

of financial services in the modern world and how consumers feel about them. For New Year s Eve, TMD ... and aggressive any more. Because financial institutions and products can seem a little cold ...

Universal restructures for expansion

services to its existing client base while aggressively seeking new business next year....Universal McCann has restructured into five separate business units as it seeks to maintain services to its existing client base while aggressively seeking new business next year. The shake ... to build Chinese walls between the units and make each unit financially accountable. Universal ...

Not everyone will get this ... and that’s the whole point - ’Non-branding’ works because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies are able to persuade clients to run with i

financial services). It can work in different media and can succeed against different audiences, although ...

Review: Marketing and advertising news in the week’s press

in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent...The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent ... to conform to market-share regulations. Diageo shares have begun trading. - Financial Times ...

Leo Burnett beats Dorland to pounds 2m John West account

of Leo Burnett to its pounds 2 million full-service account....John West is set to return to television advertising after six years following the appointment of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand, which was bought by Heinz in the summer, after a two-way pitch against Bates Dorland, which handles ...

FOR THE RECORD

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ... Restricted Service Licence during January. City News Radio will broadcast from 5am to 10am on a frequency which can be received within the Square Mile. Should the trial be a success, the service will be put ...

INTERNATIONAL: MEDIUM OF THE MONTH - News, business, travel, sport ... in 22 minutes. Eleanor Trickett tries to keep up with 1010 WINS

, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so...You give us 22 minutes. We ll give you the world, is the boast from the New York radio station, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact ...

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