service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad...Lloyds-TSB is joining forces with the car retailer, the Car Group, to launch a car insurance service, which has appointed Dolphin and Booth Lockett Makin to handle a pounds 5 million launch ad campaign. The new service, called White Knight, will draw on the resources of the Automobile ...
commercials each month. The telephone-based service, Private Hear, begins this week. Both the ads...The Radio Advertising Bureau has joined forces with Campaign to showcase and review the best radio commercials each month. The telephone-based service, Private Hear, begins this week. Both the ads and the review - by a senior advertising creative - can be accessed by dialling 0990 116686 ...
, that the combined talents of the world s biggest marketing services group could have done something better than...OK; let s get the obvious bit out of the way first. You would have thought, wouldn t you, that the combined talents of the world s biggest marketing services group could have done something better than Mindshare - oops, sorry, make that a cliched capital S in the middle. Anything would have been better ...
. The marketing director might find it easier to sell to the financial director, but it isn t going to move ... is not at the forefront of media change. Delivering such insight through corporate media service structures ... . But, as the media business matures and better defined media service brands emerge, there will be a ...
information and WSJ journalistic expertise in a bid to instil its service with the same values of veracity ... means readers can follow up stories by accessing detailed financial information. Advertisers can ... and the plan is to extend the service to car hire and hotel bookings. Green is also hoping video ...
to our clients and that our income - and, therefore, financial well-being - comes from other things ... , on the other hand, we decided to make a concerted effort to look for better financial reward, we could do a ... meaningful judge of creativity. If we did, maybe we could free ourselves at last of a financial ...
an interactive arm to service existing clients and to act as a new-business tool to attract clients that could benefit from interactive services. ...
. Their colleagues in client services were approached, and the campaign was presented to Burtons ...
recently the chief financial officer of the UAP insurance company, before which he had a varied career ...
of the merger? MP Most clients endorse the principle and really seek reassurance that your service ... forecasting a fall-out (with clients) we wouldn t be doing this. The point of doing this is to service our ... of the big revenue-generating opportunities is to offer equal services to those agencies that do not have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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