18 Dec 1998
| by KEN GOFTON
is that financial services has been a successful and
profitable diversification for the once-nationalised energy ...
in civil-service thinking. In this week s DMA/Royal Mail awards,
Judith Donovan s Bradford agency, JDA ...
into the gas market could not
sell their service to existing customers unless those customers had
given ...
18 Dec 1998
the development of interactive TV-based betting services....the development of interactive TV-based betting services.
Coral is hoping to develop a full scale interactive betting service within the next 18 months.
Adrian Ford, Business Development Manager at Coral, said ...
goods and services. Interactive new media channels provide a new opportunity to extend these customer ...
18 Dec 1998
the development of interactive TV-based betting services....the development of interactive TV-based betting services.
Coral is hoping to develop a full scale interactive betting service within the next 18 months.
Adrian Ford, Business Development Manager at Coral, said ...
goods and services. Interactive new media channels provide a new opportunity to extend these customer ...
18 Dec 1998
| by CLARE COZENS
and client services director following
two high-level departures from the agency....and client services director following
two high-level departures from the agency.
Both Andy Annett, the new managing director, and Ollie Raeburn, the new
client services director, had worked at the agency ...
joins from the Marketing Store.
The two departing staff are the former client services director ...
18 Dec 1998
| by ANNA GRIFFITHS
t stretch to an Audi. Planned and bought by
Paul Williams at BBJ Media Services; creative by BBH Unlimited....doesn t stretch to an Audi. Planned and bought by
Paul Williams at BBJ Media Services; creative ...
18 Dec 1998
| by KAREN YATES
Campaign staff and friends check out a product or service against the
promise of its marketing. Having ...
at the beginning.
I called Go, oddly enough, after seeing a full-page ad in the Financial
Times for its ...
service from Liverpool Street
with discounted fares for Go passengers. I was persuaded.
Two days ...
18 Dec 1998
| by JOHN TYLEE
Barradale, its client
services director, and Neil Campbell, the Grounds Morris new-business
director.
Edge/gmc plans to offer a range of services to clients, which include
Canadian Airlines, Hyundai cars ...
18 Dec 1998
| by MAIRI CLARK
importantly, underpaid runners, receptionists and PAs who are
financially shafted each day of every year ...
18 Dec 1998
| by JOHN OWEN
Rapier has walked away with the gold award at the 18th annual
Direct Marketing Association/Royal Mail Awards, for its direct response
TV campaign for Cable s telephone
service, also won the DRTV category for Best Use of DM Media.
Factors contributing to the win included a response rate that far ...
18 Dec 1998
| by CLARE COZENS
communications agency to provide an
advertising, direct marketing and sales promotion service under one
roof ...