Click 
to remove filters
Rapier has walked away with the gold award at the 18th annual Direct Marketing Association/Royal Mail Awards, for its direct response TV campaign for Cable s telephone service, also won the DRTV category for Best Use of DM Media. Factors contributing to the win included a response rate that far ...
cent use Cellnet through an independent service provider. Cellnet has recently been running a high-profile campaign for its U service, a pre-paid account. Above-the-line work is handled by Abbott ...
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review. The review began with more than ten advertising agencies in September and was narrowed down to four in early November. Competing agencies were not named. The business ...
- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review. The review began with more than ten advertising agencies in September and was narrowed down to four in early November. Competing agencies were not named. The business ...
traditional direct-mail service providers of business, unless a regulator was put in place immediately ...
behind it - that below-the-line agencies must provide an international service in much the same way ... is that as clients shift their marketing budgets below the line, it no longer makes financial sense for them to use ...
of us have a lot of experience in the field. Saab wanted a full-service approach with proper planning ... service, response handling and information handling. Davina West, the direct marketing manager ...
service aimed at learner drivers....The RAC has launched a direct marketing campaign through Lowe Direct for RAC Drive, a membership service aimed at learner drivers. The move follows the RAC s acquisition of the driving school, BSM, last November. RAC Drive will be available free to BSM s 120,000 learner drivers, who will receive ...
agency group on a full-service basis, and hinted it would be seeking a smaller ad agency ...
M&G, the financial services company, is looking for a below-the-line agency to assume
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
