to remove filtersEvans Hunt Scott extends British Gas Services campaign
04 Dec 1998 | by ELEANOR TRICKETT
Evans Hunt Scott has unveiled a national poster campaign for British Gas Services, the largest central heating installer and maintainer in Great Britain.
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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish.
CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Consumers are becoming increasingly happy to use the net to buy goods and services, John Owen says
27 Nov 1998 | by JOHN OWEN
In February, consumer advertisers accounted for just 4 per cent of all online advertising spend. By July, the figure had risen unspectacularly to 10 per cent. But it jumped a further 6 percentage points in August, and the September figures - which we are due to feature in our next issue - show a leap...
TBWA Worldwide names new chief financial officers
23 Nov 1998
- TBWA Worldwide has named Jonathan Ramsden as its chief financial officer and Denis Streiff as chief financial officer international.
TBWA Worldwide names new chief financial officers
23 Nov 1998
- TBWA Worldwide has named Jonathan Ramsden as its chief financial officer and Denis Streiff as chief financial officer international.
MEDIA FORUM: How will the arrival of Open ... change British TV? British Interactive Broadcasting unveiled its consumer branding last week - the company’s interactive services technology is now called Open ... It also announced deals with an impre
20 Nov 1998 | by ALASDAIR REID
Open ... is, of course, called Open ... because no-one s entirely sure how it will work or what the implications are. As in, let s keep an Open ... mind about this. And what on earth are those four dots (mandatory, apparently) all about? According to the design consultancy, Wolff Olins, they help to...
IPC banks on financial power of older women
06 Nov 1998 | by ANNA GRIFFITHS
IPC Magazines is planning a major sales offensive using new research which draws attention to the increased spending power of women aged 35 and over.
INTERNANIONAL: MEDIUM OF THE MONTH - Karen Yates charts the success of the Financial Times’s efforts to expand its global readership
06 Nov 1998 | by KAREN YATES
Pearson s efforts to build a strong international brand out of the Financial Times has, it seems, begun to bear fruit. For the first time in its 100-year history, sales of the international edition of the pink paper now outstrip those at home.
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/DIXONS FREESERVE - Dixons provides free internet access to gain retail foothold. Why is the electrical giant offering a costly service for no financial return? Karen Yates uncovers its motives
30 Oct 1998 | by KAREN YATES
What is Dixons up to with Freeserve? A chain of high street electrical shops offering what others never have - free access to the internet. Naturally, the move has given a much-needed lift to Dixons public image, but not without it going to much trouble and expense.
News International loses David Walsh to Financial Times
23 Oct 1998 | by STEFANO HATFIELD
The Financial Times has raided News International to fill its vacant advertising director s post, poaching David Walsh, deputy director of advertising for the Times and the Sunday Times.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
