Dentsu to acquire holding in Burnett
11 Dec 1998 | by KAREN YATES
function. Conscious that it has to expand to maintain competitiveness, Burnett spun off its media service ...
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DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...
BIC names TBWA International to global account
09 Dec 1998
service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...
BIC names TBWA International to global account
09 Dec 1998
service the account out of TBWA Chiat/Day and TBWA BDDP, Paris, both of which took part in the pitch. ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
-executive chairman. Johnson, who retired as UK corporate affairs director at Procter s Masterfit service with a ...
CLOSE-UP: LIVE ISSUE/PROCTER & GAMBLE - P&G wakes up to flaws in its advertising strategy. A notoriously conservative client is opting for greater creativity. By Claire Cozens
20 Nov 1998 | by CLAIRE COZENS
the financial rewards of P . The move is a tacit acknowledgment that P s advertising isn t working ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
is threatening to disconnect its services from retailers that also stock Littlewoods or other competing...is threatening to disconnect its services from retailers that also stock Littlewoods or other competing ... there are few clear rules to cover the trend towards such deals. Financial Times Vodafone, the mobile ... . Financial Times Help the Aged is to push ahead with a direct campaign backing its shock advertising ...
INTERNANIONAL: ISSUE - Drugs giants extend the boundaries of pharmaceutical ads/America’s attitude to drug ads could herald a global change, Karen Yates says
06 Nov 1998 | by KAREN YATES
Health Service, it is unlikely to embrace the idea with any enthusiasm. The Secretary of State ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...
Carat beats three to SCA’s pounds 100m
09 Oct 1998 | by CLAIRE BEALE
s affiliate, Saatchi the excellent service it has provided but added: There are benefits in consolidating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
