CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
18 Dec 1998 | by MAIRI CLARK
importantly, underpaid runners, receptionists and PAs who are financially shafted each day of every year ...
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, utility services have had to fight harder to secure customer share. Ken Gofton reports
18 Dec 1998 | by KEN GOFTON
is that financial services has been a successful and profitable diversification for the once-nationalised energy ... in civil-service thinking. In this week s DMA/Royal Mail awards, Judith Donovan s Bradford agency, JDA ... into the gas market could not sell their service to existing customers unless those customers had given ...
MEDIA: FOR THE RECORD
18 Dec 1998 | by ALASDAIR REID
broadcast on the service. Kelvin MacKenzie, the chief executive of Talk, explained that he saw the station ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...
Rainey Kelly lands Virgin Direct
04 Dec 1998 | by EMMA HALL
dynamic company in the financial services industry, but there are a lot of sleeping giants waking up ... Direct, won the pounds 50 million NatWest account in June. Media on all Virgin s financial ...
St Luke’s highlights Midland Bank’s new name in global task
04 Dec 1998 | by JOHN TYLEE
of this week, is designed to help HSBC gain recognition as one of the world s biggest financial services ...
LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds
04 Dec 1998 | by FRANCESCA NEWLAND
will probably be reduced as financial pressure hits the marketing department. Bupa is the biggest ... , Corporate Positioning Services, as marketing director a year ago. Under Stafford, promoted to group ...
True North’s new row with Publicis
04 Dec 1998 | by JOHN TYLEE
North spokeswoman said: Our financial and legal people are going over this transaction to make sure ...
Government reinvestigates COI’s role
04 Dec 1998 | by OUR PARLIAMENTARY CORRESPONDENT
the Treasury has launched a wide-ranging review of the way Whitehall buys its goods and services. Peter ...
SPOTLIGHT ON: OUTDOOR: Avenir sale could attract fresh entrants to the outdoor arena - Havas’s outdoor arm would offer a good entry into the market, Alasdair Reid says
04 Dec 1998 | by ALASDAIR REID
, given its ownership of service stations. Would advertisers welcome an injection of new thinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
