18 Dec 1998
| by JADE GARRETT
Mat Hakansson, branding director for Nicorette s range of products
designed to help smokers kick the habit, knows all about temptation -
and not just that found in a packet of 20.
He spent part of his national service in the Swedish navy. Let s just
say I ve seen the sort of pictures men hang ...
11 Dec 1998
| by KAREN YATES
The UK s biggest provider of insurance and financial services to
doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to
doctors and dentists, the Medical Sickness Society, will begin a major
branding exercise for the first time next year, following its
appointment of the through-the-line agency, Brann London.
Brann will organise direct mail ...
11 Dec 1998
| by STEFANO HATFIELD
first-class service at break-even cost.
Not even during the general election period when all ...
services.
Equally important, the COI seems to achieve consistent quality of
service ...
11 Dec 1998
| by Our Parliamentary Correspondent
poster campaigns in the financial year ending in March, by winning
discounts worth pounds 389 ...
11 Dec 1998
| by ANNA GRIFFITHS
Bupa has shortlisted HHCL s existing terrestrial service. Channel 5 plans to rent the 50 per
cent of its digital capacity that won t be required for its own
simulcast broadcasts.
Keith Reinhard, the chairman and chief executive of DDB, has been named
president of the Cannes film, press ...
11 Dec 1998
| by ANNA GRIFFITHS
for me, he explains.
He set up a business and management advice service for the media
industry ...
04 Dec 1998
| by FRANCESCA NEWLAND
will probably be reduced
as financial pressure hits the marketing department.
Bupa is the biggest ...
, Corporate Positioning Services, as marketing director a
year ago.
Under Stafford, promoted to group ...
04 Dec 1998
services.
Jim Marshall, the IPA spokesman on the future of television, said: In
the future the introduction of subscription and pay-per-view services
will make it harder for the free-to-air services ...
04 Dec 1998
| by OUR PARLIAMENTARY CORRESPONDENT
the Treasury has launched a wide-ranging
review of the way Whitehall buys its goods and services. Peter ...
04 Dec 1998
| by JOHN TYLEE
of the emergency services and accident investigators
play themselves in the commercials, all of which are based ...