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CLOSE-UP: CLIENT OF THE WEEK - Nicorette’s submarine theme. Jade Garrett is told how a study of Swedish seamen inspired BMP’s debut work

Mat Hakansson, branding director for Nicorette s range of products designed to help smokers kick the habit, knows all about temptation - and not just that found in a packet of 20. He spent part of his national service in the Swedish navy. Let s just say I ve seen the sort of pictures men hang ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical...The UK s biggest provider of insurance and financial services to doctors and dentists, the Medical Sickness Society, will begin a major branding exercise for the first time next year, following its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ...

OPINION: COI suffers unwarranted attention from ministers

first-class service at break-even cost. Not even during the general election period when all ... services. Equally important, the COI seems to achieve consistent quality of service ...

COI puts pounds 3m outdoor account up for review

poster campaigns in the financial year ending in March, by winning discounts worth pounds 389 ...

HOTLINE

Bupa has shortlisted HHCL s existing terrestrial service. Channel 5 plans to rent the 50 per cent of its digital capacity that won t be required for its own simulcast broadcasts. Keith Reinhard, the chairman and chief executive of DDB, has been named president of the Cannes film, press ...

HEADLINER: Legal eagle has confidence to launch titles in a risky sector - John Woollcombe believes Mollin Publishing has the edge, Anna Griffiths writes

for me, he explains. He set up a business and management advice service for the media industry ...

LIVE ISSUE/BUPA: Bupa seeks personal touch from smaller agency - The medical insurer aims to adopt product-led ads, Francesca Newland finds

will probably be reduced as financial pressure hits the marketing department. Bupa is the biggest ... , Corporate Positioning Services, as marketing director a year ago. Under Stafford, promoted to group ...

IPA calls for single regulator to assess changing TV times

services. Jim Marshall, the IPA spokesman on the future of television, said: In the future the introduction of subscription and pay-per-view services will make it harder for the free-to-air services ...

Government reinvestigates COI’s role

the Treasury has launched a wide-ranging review of the way Whitehall buys its goods and services. Peter ...

AMV unveils graphic anti-drink-drive Xmas campaign

of the emergency services and accident investigators play themselves in the commercials, all of which are based ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.