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Brand valuation back to the top of the agenda - report

the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands ... in attempting seriously to quantify and monitor the actual financial value of their most prized assets ...

Brand valuation back to the top of the agenda - report

the Institute of Practitioners in Advertising. The report, Understanding the Financial Value of Brands ... in attempting seriously to quantify and monitor the actual financial value of their most prized assets ...

France plans to cut ad time on state TV

. The thinking behind the move is to re-focus the public service ethos of the state-run channels. ...

France plans to cut ad time on state TV

. The thinking behind the move is to re-focus the public service ethos of the state-run channels. ...

NMTV names BMP Interaction for online campaign

technology TV news service....- NMTV has appointed BMP Interaction to create an online ad campaign for its Silicon online technology TV news service. The banner campaign will run on sites including Alta Vista, Excite, Cnet, CNN, DoubleClick and MSN in the UK, Germany Gain an unfair advantage; we can t guarantee you ll get the job ...

NMTV names BMP Interaction for online campaign

technology TV news service....- NMTV has appointed BMP Interaction to create an online ad campaign for its Silicon online technology TV news service. The banner campaign will run on sites including Alta Vista, Excite, Cnet, CNN, DoubleClick and MSN in the UK, Germany Gain an unfair advantage; we can t guarantee you ll get the job ...

Sprint moves $150 million account into McCann Erickson

it is best known, in order to focus on a wider range of services, including the Internet. JWT has worked ... , which will continue to handle broadcast media buying services for Sprint on a corporate basis ...

Sprint moves $150 million account into McCann Erickson

it is best known, in order to focus on a wider range of services, including the Internet. JWT has worked ... , which will continue to handle broadcast media buying services for Sprint on a corporate basis ...

Classified paper launches first web pay service

- Classified ads paper Loot is to become the first online classified service to begin charging...- Classified ads paper Loot is to become the first online classified service to begin charging ... . Loot is calling the service pay-per-day and it will provide access to the latest ads from the most ... spokesman for Loot said: For Loot, our pay-per-day service is the first real step away from our printed ...

Classified paper launches first web pay service

- Classified ads paper Loot is to become the first online classified service to begin charging...- Classified ads paper Loot is to become the first online classified service to begin charging ... . Loot is calling the service pay-per-day and it will provide access to the latest ads from the most ... spokesman for Loot said: For Loot, our pay-per-day service is the first real step away from our printed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.