BT links with BroadVision to streamline net advertising
22 Nov 1999 | by MARK TUNGATE
, users will be able to navigate BT s sites more easily. Our job is to make BT s online service ...
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Western and Lowe Direct link up with joint planning unit
29 Nov 1999 | by LEXIE GODDARD
planning for the agencies joint clients, such as beenz.com, as well as servicing each company s roster ...
HOTLINE
22 Oct 1999 | by CLAIRE BEALE
-term using a restricted service licence. The BBC, Channel 4 and Channel 5 are joining forces to market free-to-air digital TV services to viewers who don t want to subscribe to the pay-TV digital packages ...
SWK boosts direct marketing output with Aspen merger
15 Oct 1999 | by FRANCESCA NEWLAND
to build SWK, which had been suffering financial problems before its acquisition at the end of last ... s London office at the end of this week. They include Tim Rivett, the head of client services, who ...
DIRECT MARKETING: BELOW-THE-LINE CHAMPIONS - They may work for a range of different companies and even be close rivals but they have one thing in common: their firm belief in direct marketing. Lisa Campbell reports
08 Oct 1999 | by LISA CAMPBELL
marketing. Lewis has a wealth of experience in financial services which began with four years ... that it was the only company in the UK to offer voice, data and video services on a national basis ... from them. TIM LEWIS MARKETING DIRECTOR, ROYAL BANK OF SCOTLAND, CARD DIVISION Financial ...
RPM3 opts to unite media billings with John Ayling agency
08 Oct 1999 | by JOHN TYLEE
One of the last remaining full-service agencies, RPM3, is to hive off its media department into a...One of the last remaining full-service agencies, RPM3, is to hive off its media department ... on the Mercedes-Benz media account. RMP3 was one of the last remaining agencies to offer a full-service proposition, combining media and creative services under a single agency banner. ...
CAMPAIGN DIRECT: REVIEW
08 Oct 1999 | by CHRIS BARRACLOUGH
the National Blood Service wants to take it out of you. So with crucifix and garlic in hand I approached...Blood, as Woody Allen once observed, should be on the inside. But like Christopher Lee the National Blood Service wants to take it out of you. So with crucifix and garlic in hand I approached ... National Blood Service Brief: Recruit new blood donors, based on detailed analysis of existing donors ...
CAMPAIGN DIRECT: PROFILE DANIEL MOREL - Flying the flag for the Sales Machine/Euro RSCG’s Daniel Morel is quick to battle for the honour of direct marketing. Ashley Davies reports
08 Oct 1999 | by ASHLEY DAVIES
s below-the-line units got together for financial reasons. Soon afterwards, Spain, the Netherlands ... the largest ones - such as Intel and Phillips - through the range of business services with which it does ... . Iain Ferguson, the chief executive, marketing services, for Europe and Morel s lieutenant ...
CAMPAIGN DIRECT: ISSUE FCB WORLDWIDE - A new world order for True North below the line/The DM operations of Bozell and FCB look likely to flourish in the merged company
08 Oct 1999 | by JIM DAVIES
in the FMCG area. Financial institutions, which use FCB for principal direct services, are less ... . It expanded to take in the bulk of True North s worldwide marketing services agencies during the summer ...
Euro RSCG raises below-the-line presence with Devon Direct deal
08 Oct 1999 | by ELEANOR TRICKETT
the majority of Euro RSCG s marketing services operations worldwide - and eventually take its name ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
