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Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ...

NEWS BRIEFS

services if their bid is successful. The Greater London licence covers a target adult audience of 9 ... service for homeowners and contractors. Starcom IP, the agency s digital unit, will handle the account ... today that it has bought a 24.9 per cent stake in Kirch s pay-TV service for around pounds 650 million ...

Dennis to launch women’s glossy with shopping theme

for the title who will work with promotions director Pandora Beresford and the client services manager Tracey ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press and direct mail

and the sending of gift vouchers to loyal customers. Research by Media Monitoring Services, tel ...

Sure Group to place ads on pharmacy ’green cross’ signs

is in charge of client services. Crookes Healthcare s Nurofen brand is the first to sign up ...

PRIVATE VIEW

bad public service announcement. Call it retro , call it irony - I know what I d call it ... by establishing it as a warm, human and service-centric company Agency: HHCL Partners Project team: Chas ...

O&M unveils animated cinema campaign for Impulse

Ogilvy & Mather has applied the style of an old-fashioned public service announcement to its new

QVC launches interactive shopping channel

QVC, the television shopping channel, is launching interactive retailing services to compete...QVC, the television shopping channel, is launching interactive retailing services to compete ... . As part of the new service, the channel is also launching a QVC Directory, available to consumers from next February. The directory is an interactive catalogue ordering service offering a wide product ...

All credit to Open as MasterCard takes up its banner sites

sections of Open, BSkyB s new digital interactive service....sections of Open, BSkyB s new digital interactive service. The banner ads will re ... , Dixons, Iceland, Argus and Manchester United. The ads will also appear on Open s football service when it launches later in the year. According to Rita Broe, head of marketing for credit service operator ...

REVIEW: Marketing and advertising news in the week’s press

awarded the airline s planning business. The incumbent was Zenith Media Services, New York ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.