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HOTLINE

s client work in the marketing services sector. Trinity Mirror and the Institute ...

O&M beats Y&R to Ford Credit task

Ford Credit, the financial arm of the Ford Motor Company, has appointed Ogilvy to its pan...Ford Credit, the financial arm of the Ford Motor Company, has appointed Ogilvy to its pan-European advertising account. Ogilvy s managing director, Richard Pinder, who led the pitch, said: We have been hired to do creative and marketing work for Ford Credit on a number of projects ...

MEDIA: FOR THE RECORD

and distribution as it rolls out its commercial service on digital cable. De Fougerolles was previously head of distribution for MTV Europe and at Two Way TV will be responsible for deploying the service strands across ...

Mustoes wins Norwich Union creative pitch

client. It was felt that the bank was increasingly moving into a broader range of financial sectors ...

CDP Switch posters stress simplicity

. Nigel Turner, head of marketing strategy for Switch Card Services, said the time had come to move ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion

will compete directly with Egg and the other online banks. Research by Media Monitoring Services ...

REVIEW: Marketing and advertising news in the week’s press

new-media services as well as print and television ads. - Financial Times Trader ... -president of communications sector services at IBM Global Services. - Financial Times Vodafone AirTouch has ... for the television industry, having chastised it for bamboozling the public over the variety of digital services ...

HOTLINE

owners. Hoojit, a new internet shopping service, has begun talking to ad agencies about a campaign. Hoojit is one element of Strayduck.com, an internet service which offers users the free use ...

All credit to Open as MasterCard takes up its banner sites

sections of Open, BSkyB s new digital interactive service....sections of Open, BSkyB s new digital interactive service. The banner ads will re ... , Dixons, Iceland, Argus and Manchester United. The ads will also appear on Open s football service when it launches later in the year. According to Rita Broe, head of marketing for credit service operator ...

Motive beats BJK&E to pick up media on new FT finance site

Motive has established a toe-hold on the Financial Times roster after scooping the media planning...Motive has established a toe-hold on the Financial Times roster after scooping the media planning and buying account for the FT s new personal finance website. Although all of the FT ... that it is positioned at a more general audience. Iain Jacob, executive director of client services at Motive ...

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