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Campaign Hall of Fame. (Part 2 of 2)

that captured the imagination of both the public and the media. Everyone from the Financial Times to The Sun ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

-Americanism, saving yourself only by recognising American customer service (oh, and irrespective of terminology, British customer service is crap too), but in saving yourself you had to bring that down too. Another ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

the way they do it at home? Yes, Gap has given us new standards in customer service, even ...

MEDIA AWARDS 1999: Best Use of New Media - The DoubleClick UK Award

, allowed New PHD to boast that Egg was the most successful financial launch to date in terms of awareness ...

Dressmart gives UK launch task to M&C Saatchi and Walker

Dressmart, the online clothing store offering designer brands to cash-rich but time-poor men, has chosen M s roster of online clients, which includes BOL UK, the bookseller, and Lastminute.com, the booking service. Dressmart was launched in Sweden in April and plans to roll out across Europe ...

WHEN THE SELLING GETS TOUGH ... Sales are plummeting, the audience has scarpered and rival media have moved in for the kill. So how do the sales staff cope? Rob Gray reports

' as Waters defines them. The other weapon in the armoury is good old-fashioned customer service ...

REVIEW: Marketing and advertising news in the week’s press

cartels. Financial Times Tesco is teaming up with the US book chain, Barnes s Piccadilly two weeks ... service provider, Freeserve, announced its operating losses had risen from pounds 810,000 to pounds 5 ...

PRIVATE VIEW

Mercer, marketing director Brief: Establish Open as the interactive TV service Agency: Ogilvy ...

NEWS ANALYSIS: Emap Elan brand extensions head down the escape route - Are the days of standalone magazines numbered? Mark Tungate investigates

and the direct phone booking service came into being. Emap is promoting it as the first multi-media launch ... . We ll look at different ways of servicing our audiences. The holiday booking service is a ...

REVIEW

.com, the US internet business news service, announced its entry into the British market this week. Mustoe ... licence fee for its digital services. The Guardian Microsoft is developing a games console ... , as it becomes the latest retailer to offer free internet access. Financial Times Procter 50 million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.