29 Jan 1999
| by KEN GOFTON
Like snowmen in a glass globe, the financial services sector is
being given a thorough shake. Out...Like snowmen in a glass globe, the financial services sector is
being given a thorough shake ...
system of Chinese walls.
The fact is, financial services are a special case, even in direct ...
(24 per
cent) of the DM sector s revenue comes from financial services.
The second reason why ...
29 Jan 1999
| by JULIAN LEE
For a number of years, the financial services sector has pursued
the strategy of painting a big...For a number of years, the financial services sector has pursued
the strategy of painting a big ...
changes and increasing numbers of consumers
are won over by one of the many new financial services ...
are outmoded.
As well as a few big financial services brands, there are a number of
specialist niche ...
29 Jan 1999
| by HARRIET GREEN
centres.
According to Mori Financial Services, a staggering fifth of all new
savings accounts ...
Volkswagen set up a British financial
services arm to offer business development loans to Volkswagen ...
considering a full range of
financial services in a bid to enhance its relationship with its
customers ...
29 Jan 1999
| by JOHN TYLEE
, are uniting to persuade millions of Britons to
safeguard their financial futures....of
the welfare state, but also to help repair the image of the financial
services industry, which was seriously ...
of Zurich Financial Services and the
project s chairman, said: It demonstrates the very real desire of
financial services companies to increase consumer awareness and to
educate and empower their customers ...
29 Jan 1999
| by MARGARET STONE
Maybe it's because I'm interested in money - personally and
professionally -that I find financial...Maybe it's because I'm interested in money - personally and
professionally -that I find financial ads less confusing than, say, car
ads, where I always seem to be asking, 'What was all ...
confess they find the
subjects a dead bore. So why should I have assumed that financial ads
would ...
29 Jan 1999
| by Our Parliamentary correspondent
in the current financial year....The Government's spending on advertising is expected to rise by 35
per cent to pounds 80 million in the current financial year.
The Central Office of Information expects its ad budget to increase from ...
increase. The money would be better spent on providing
hard-pressed services such as health and education ...
29 Jan 1999
| by JOHN TYLEE
Donald Seeley, True North s chief financial officer, is tipped to
take over as chairman when Bruce...picked up the media planning and buying
for the Financial Times s online service, ft ...
Donald Seeley, True North s chief financial officer, is tipped to
take over as chairman when ...
Pear, the managing partner of MindShare Worldwide, has been
promoted to client services director ...
29 Jan 1999
| by RICHARD COOK
in the
corner and printing up some new business cards. But if paying that sort
of lip service was ever...It used to be simple. Offering a direct marketing capability within
media agencies was simply a question of finding someone who had worked
on the Franklin Mint or equivalent account, giving them a desk in the
corner and printing up some new business cards. But if paying that sort
of lip service was ever ...
29 Jan 1999
| by ANNA GRIFFITHS
in the creation of three
separate brands servicing direct marketing, customer loyalty and sales
promotion....Carlson, the below-the-line agency group, is poised for a
restructure which is likely to culminate in the creation of three
separate brands servicing direct marketing, customer loyalty and sales
promotion.
It is expected that Smith Bundy Carlson - the agency formed by Carlson s
acquisition ...
29 Jan 1999
| by CAROLINE MARSHALL and ALISON COPUS
or service against the promise of its marketing.
This month, with her corporate hat on, she sees what Virgin...or service against the promise of its marketing.
This month, with her corporate hat on, she sees what ...
to be working. From the service perspective, I cannot deny there are
more frills for Upper Class passengers ...
for their money. Upper Class may cost the same
as other airlines Business Class, but Virgin s service compares ...
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