CLOSE-UP: LIVE ISSUE/EHS BRANN - Ehsrealtime's merger with Brann will give the agency added clout
30 Nov 2001 | by IAN DARBY
by the creation of EHS Brann. The belief at other agencies is that the deal is driven by financial, rather than ...
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IPA moves to form single trade body
07 Dec 2001 | by JOHN TYLEE
job losses as services are combined and overheads cut. Membership fees could also because ...
Ehsrealtime to create DM Goliath with Brann
23 Nov 2001 | by IAN DARBY
but it didn't take off in the way I expected." The merger will improve services for clients while ... formidable service base for our clients with a global reach through the Brann Worldwide network ...
PPP talks to agencies about £5m DM review
12 Oct 2001 | by Ian Darby,
to attract new customers, but most of its work is for AXA. Services offered by PPP include medical insurance, dental care, occupational health and health information and counselling services. PPP ...
Heathrow Express to rethink DM business
05 Oct 2001 | by IAN DARBY
Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its ... . Walter Thompson, currently handles advertising and direct marketing activity for the service. However ... by Andy Warhol paintings. Creative work focused on the 15-minute journey time of the service ...
DIRECT MARKETING: A GAME OF TWO HALVES? Ken Gofton investigates who has the most power - advertising agencies or direct marketing shops - when conducting a joint pitch for a piece of business
05 Oct 2001 | by KEN GOFTON
differentiation. "We went in together as BBDO," Proximity's client services director, Ian Thomas ...
DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting
05 Oct 2001 | by HOLLY ACLAND
-backed sports network Rivals.net supported the launch of a new SMS service for football fans with a 250 ...
ITV Digital set to rethink DM brief
21 Sep 2001 | by IAN DARBY
, the budget is expected to rise as ITV Digital pushes its new services. ITV Digital has asked five ... the client services director at DP 3 million in a customer call centre in an effort to improve customer service. Blue's work has included a mailing to increase market share in the interactive ...
Guardian opens below-the-line pitch
18 Sep 2001 | by Staff,
The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
Guardian opens below-the-line pitch
18 Sep 2001 | by Staff,
The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
