to be a bit like having a fag behind the bike sheds." 8. FINANCIAL MAIL ON SUNDAY MONEY The success ...
1. EMAP ADVERTISING They're back -- and this time it's serious. The enthusiasm and service ethos of Emap's sales teams has been taken for grant in the past, but in the past couple of years ... services and extending its client solutions team. 3. VIRGIN RADIO Virgin Radio and especially its ...
. The move of clients over to Meridian will be conducted on a gradual basis. There are financial benefits ...
the first media brand to use the Sky Interactive service. Further campaigns for Time, Now and Marie Claire ...
George Michaelides thinks greater financial restraint benefits his company, writes Glen Mutel ..... It relies instead on the services of outside talent, be it that of creatives, planners, designers, musicians ... ?" Paul Phillips, the AAR's director of advertising and media services, asks. "M&B differs significantly ...
: how do you recreate the full-service agency without recreating the full-service agency? There ... 's not misty-eyed altruism in the service of the client; in many cases, it's a bottom-line issue, a positioning issue and, for some, a survival issue. But the dismissiveness that characterised the old full-service ...
LONDON - The financial services company Admiral Insurance is in talks with agencies about its £5m
are against a return to the full-service agency because it would be a return to the days when creative people ...
at MediaCom, says:"Our impression is that BBC is trying to raise its game, profile and level of service ...
LONDON - Channel 4 has launched an interactive television service called Four Active that allows...through the red interactive button. The service provides information and features on current and upcoming programmes as well as retail services. While in the Four Active service, viewers can continue to watch ... ' and offers viewers the chance to watch alternative live video streams. The service was designed by Channel 44 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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