NEW MEDIA: WEB WATCH - FINANCIAL SITES
06 Dec 2002
Street Journal wsj.com 45.5 3 Advanced Financial Network advfn
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Manning Gottlieb to fold digital division into parent agency
13 Dec 2002
The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV. "This move will allow a lot more client focus and will help to get digital more ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
. It's about the acquisition of new customers and the upsell of services to existing customers ... , have run into severe financial difficulties. It's the regional nature of the business that remains ... 's enduring difficulties. After all, its services compete in three main markets - multi-channel TV, telephony ...
NEW MEDIA: WEB WATCH - CAR SITES
29 Nov 2002
on the site include Renault and William Hill. It offers a new car search service as well as the option to buy
ITC orders Euro RSCG's Yahoo! ad taken off air
29 Nov 2002 | by JEREMY LEE
to show the after-sales service that Carphone Warehouse offers. The ad uses an adaptation ...
Milk's BBC Learning TV spots target all ages
22 Nov 2002 | by IAN DARBY
BBC Learning, a new BBC Worldwide commercial website service, has unveiled its first advertising....markets where BBC Worldwide airs. The key audience for the web service is expected to be aged 24 to 34 ... .bbclearning.com). Steve Turner, Milk's creative director, said: "The key to the whole service is that you can learn online ... . BBC Learning's site is intended to compete with other learning services such as Open University ...
Starcom MediaVest beats Zenith to £23m BT media task
21 Nov 2002 | by Jeremy Lee,
. Zenith has had the account for ten years and has delivered a high quality of service. We were surprised ...
NEW MEDIA: SPOTLIGHT ON INTERACTIVE TELEVISION - Advertisers divided on value of picture-within-picture ads
15 Nov 2002 | by ALASDAIR REID
be interested in this - financial services, charities, CD and video advertisers - the sorts of advertisers who might be using DRTV. On Sky's own system you can carry out financial transactions but you have to leave ... into a financial transaction stimulated by the ad (buying a product or, as with the British Red Cross ...
HOTLINE: National Express Group narrows its search
08 Nov 2002
brand down to two. Qjump is a sales and information service that will cover the group's online ticket
NEW MEDIA: SPOTLIGHT ON ONLINE MEDIA SALES - Should internet media owners only sell space on their sites?
08 Nov 2002 | by ALASDAIR REID
management and service skills and you certainly need the scale to make it a business. Broadcasters were ...
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- Marketing Manager - £45k - Fashion - London Salt £45000 - £46000 per annum + benefits +bonus, London
- Data Analyst/Performance Analyst/Publishing Associate. Gemini Search £32000 - £38000 per annum, London
- Senior Account Manager, BTL Blue Skies Marketing Recruitment £35000 to £38000 per annum, London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
