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Guardian appoints CHJM to £4m account

". The agency recently hired Mike Welsh, the former client services director at EHS Brann, to work on Guardian ...

The Media Barons - John Perriss

will effectively be account groups. Media strategy, planning and account service will stay distinct. At a pitch ... . And it's interesting, isn't it, that they have all ended up back with the big five marketing services ...

PERSPECTIVE: By tackling our fear, WCRS shows the Pru on right wavelength

surprised) to see some decent financial services advertising....for financial services advertising to work harder. Over the past few years, there's been a collective failure ... are to be avoided, it is simply no good the financial services industry inventing new products if the advertising ...

BT appoints Agency Republic to market Broadband service

The appointment of the Omnicom-owned agency comes after a review of BT's interactive agency relationship that began in April. BT conducted a search for agencies through the AAR. Agency Republic will work on developing online advertising for BT Broadband as well as on its look and services online ...

Rapier strengthens planning in hiring of Proximity's Meredith

Proximity she was a marketer at Marks Spencer Financial Services. During her time at Proximity she also ...

Lloyds TSB backs its PhoneBank with DM by Andrews Aldridge

Lloyds TSB is raising awareness of its PhoneBank service among customers with a new direct mail...with details of the telephone banking service that is available to Platinum, Gold and select account holders ... : "Account Balance: Our premium PhoneBank service is already part of your Platinum account. All you need ... are positioning PhoneBank as a premium service which customers are automatically entitled to." Steve Aldridge ...

DIARY: Royal Mail takes long way round to delivery

service....The commercial champions the efficiency of its guaranteed next-day delivery service. In the spot, a package leaves a secretary's desk somewhere in the City - helpfully illustrated with a shot of the Thames. However, for reasons best known to the labyrinthine postal service, the parcel then takes in a ...

REVIEW: Evening Standard loses recruitment advertising

cent over the period. - Financial Times.

REVIEW: Conduit postpones plans to launch a UK director enquiries

directory enquiry services to the mobile phone network O2. - Marketing.

REVIEW: The BBC fails to win Champions League contract

accusations from ITV that the BBC was trying to get round rules which ban advertising on any service funded

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.