CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
to the service. We'll be adding even more functionality to the service in 2004. Second thing is games for Xbox ...
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TOP PERFORMERS OF 2003: MEDIA AGENCY OF THE YEAR - MINDSHARE
12 Dec 2003
had a respectable year. It filled the financial client hole in its books when it wrested Abbey from ... , but it dropped the word "media" from its name in recognition of the services it now offers. The agency sought ...
WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
the $150 million account for the mobile phone service Nextel Communications, while TBWA\London was awarded ...
WORLD: ANALYSIS - Global micronetworks rise on back of the need for creativity
05 Dec 2003 | by John Tylee
, the editor of Marketing Services Financial Intelligence. He says: "I've yet to see evidence that clients ... ," Maurice Levy, the chairman of Publicis Groupe, declares. Publicis works with M C Saatchi to service ... closures." It's a far cry from the time when clients needed a comprehensive range of services, which ...
PRIVATE VIEW: Luke White, the creative director of McCann-Erickson London
05 Dec 2003
Amelie style and are about Orange phone services. The first one is about a gendarme with the eye ... -voice-based services Agency: Mother Writer: Mother Art director: Mother Director: Traktor Production company ...
McDonald’s $1.2bn business is OMD’s chance to go large
04 Dec 2003 | by Ian Darby,
of appointing its first global media agency, Omnicom’s OMD, to service its $1.2 billion business. Now, numbers ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
of payment for advertising services, the linkage between value of outputs and cost of inputs, it was ever ... services that help us reach our consumers. A serious hurdle we have yet to overcome is the word ... -client financial arrangements. This means we have a major responsibility to promote a clear understanding of what ...
EDITORIAL: Token efforts won't stop child ads ban
28 Nov 2003
, because they sometimes kill people, and financial companies because the UK is turning into a nation ...
JWT takes top honour at APG for Kit Kat work
28 Nov 2003 | by Rachel Gardner
in the best public service and charity category. Charlie Snow of Delaney Lund Knox Warren Partners won one ...
RADIO: MAKING SOME NOISE
14 Nov 2003 | by Ian Darby
and public service category with their powerful spot, "child minder", for the National Aids Trust ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
