The Work: Private view
26 Nov 2004
. The "brownie points" idea is a perfectly serviceable wheeze, although it does put me in mind of Ali G ...
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The Work: New Campaigns - UK
10 Dec 2004
of New Year's Day, a service used by up to 400,000 revellers. Foster's also gets branding on the posters advertising the service. Foster's is a seasoned New Year Tube sponsor, having been involved in the event ... signed up and the Diageo-owned Smirnoff Ice backed TfL's service for two consecutive years (2002 and 2003 ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
associated with an established media brand. The Financial Times Asia, which launched in September 2003 ... . To date, six have been published, including China's Financial Future, sponsored by Deutsche Bank, Asia ...
Stanners named as Saatchis' creative chief
19 Nov 2004
, the former director of Carlsberg UK, become the director of professional services, and James Griffiths, who ...
The Work: New Campaigns - UK
19 Nov 2004
in the series uses David Beckham to advertise the new football results service. Beckham steps out of his house ... -phone service. Although only 60 per cent of the country is expected to be able to access the features ... Roalfe/Y R has created a series of posters to promote these new services. The first shows a drab London ...
Media Perspective: Initiative's Unilever loss is both a major blow and challenge
12 Nov 2004 | by Ian Darby, ian.darby@haynet.com
financial performance. Alan Rutherford, Unilever's global media director, might have hired MindShare for its ...
The story of Unilever's media pitch
12 Nov 2004
beleaguered financial performance was beginning to emerge and the pressure was mounting on its central management teams following poor group financial results. The stakes for everyone in this review were clearly ...
The Work: New Campaigns - UK
12 Nov 2004
share on its Paris route and a 63 per cent share on its Brussels service. TBWALondon is helping ...
Grey's Read to lead new-business drive
05 Nov 2004
," Mendelsohn said. "But we also have other gaps to fill, particularly in the retail and financial areas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
