The Work: Private view
26 Nov 2004
. The "brownie points" idea is a perfectly serviceable wheeze, although it does put me in mind of Ali G ...
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Top Performers of 2004: Advertiser of the Year - Tesco
10 Dec 2004
the company's stellar financial performance, which is likely to see pre-tax profits topping £2 billion ... knack for leveraging every financial opportunity. Although these positives weighed firmly on Tesco ... sales and offers 22 financial and insurance products. Advertising now has to deliver a potentially ...
The Work: New Campaigns - UK
19 Nov 2004
in the series uses David Beckham to advertise the new football results service. Beckham steps out of his house ... -phone service. Although only 60 per cent of the country is expected to be able to access the features ... Roalfe/Y R has created a series of posters to promote these new services. The first shows a drab London ...
Ofcom raps C4 over Big Brother sponsor
05 Nov 2004
The series was sponsored by Carphone Warehouse's fixed- line service Talk Talk. Ofcom ruled ... " element of the strapline constituted a reference to a benefit of the Talk Talk service. Channel 4 had ... products and services. We believe the statement 'Free talk on Talk Talk' did promote a benefit ...
Close-Up: Live Issue - Can advertising rescue Sainsbury's?
29 Oct 2004
weekend that the corporate financier and former treasurer of the Conservative Party, George Magan ... ) "There is a modern expectation of service that Tesco has achieved. Sainsbury's needs to get its service ...
The Work: Private View
29 Oct 2004
a grey, financial institution having watched this. The ventriloquist's dummy is an enduringly ...
Dunnhumby to exploit data held on Tesco Clubcard users
26 Oct 2004 | by Emma Barns,
and marketing services organisation." If you have an opinion on this or any other issue raised on Brand ...
Dunnhumby appoints Martin Hayward
22 Oct 2004 | by Emma Barns
to Dunnhumby as we continue our growth as a leading consultancy and marketing services organisation." ...
Media Forum: What do advertisers want from Trinder?
22 Oct 2004
in this important marketing role? Andrew Constable, the head of media services at Coors Brewers, says ... services at GlaxoSmithKline, says that if you are looking to rebuild or change the focus of your marketing ... this for these reasons.' As long as they listen to him, of course." - Andrew Constable head of media services, Coors ...
Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
22 Oct 2004
, strategy and communications Brief: Encourage people not to put off financial decision-making Agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
